About Good Work

Our Goals

  1. Grow resilient community entrepreneurs from all walks of life
  2. Collaborate with others to improve services, policies, and community leadership that support community entrepreneurship and community development

Our Values and Organizing Principles

  • Education and lifelong learning
  • Resilience
  • Self-reliance
  • Economic literacy
  • Entrepreneurship
  • Meaningful work and good jobs
  • Quality goods and services
  • Stewardship and sustainability 
  • Servant leadership
  • Beloved community


In 1991, Good Work was founded as a nonprofit corporation in Durham, North Carolina. Realizing that entrepreneurship is a way that highly motivated individuals — regardless of economic or social background — can increase a family's economic strength and create community jobs, they built a program to support those efforts.

We believe that self-employment is a viable and valuable component of the economic development system. Self-employment can help people add income and develop assets through small business ownership. People choose self-employment for the flexibility needed to balance home and work responsibilities. Many times, starting a business is preferable to minimum wage labor. Plus, for many people, self-employment offers the chance to use talents, realize suppressed dreams, and find fulfillment that is rarely possible with other employment options.

Good Work helps increase family income and assets by helping people develop or strengthen their small business.  Since 1991, Good Work has trained thousands in economic literacy, entrepreneurship, and leadership skills, helping create or strengthen small businesses and social enterprises in North Carolina. Year after year, Good Work helps generate jobs and contribute to the community's economic development.